RIDER DESIGNED. RIDER OWNED.
Driven by our commitment to superior fit, function, and style, we are riders challenging the boundaries of mountain biking by providing the most progressive bike footwear. Bound together by our love of dirt and speed, we’re committed to building a community founded on the idea that no matter how you ride, you belong with us.
The uncompromising ride
Ride Concepts launched in the autumn of 2018 with the unconventional idea of being the first mountain bike-specific footwear company to offer a complete range of technically driven and tailored products for men, women, and youth. We didn’t stumble upon this idea. It started with a family need for better-fitting and performing footwear for aggressive riding. It was then that a minor family dilemma sparked a dream that remained close to our dirt-loving hearts. We continued to ride every day and we kept the dream in sight. Collectively, we worked in outdoor and action sports. We had an array of successful careers at big companies and we saw it all. It was always their rules and their terms. Meanwhile, the athletes and creators in us weren’t satisfied. We had a desire for new solutions and soon the dream evolved into a concept. It was time to put it all on the line.
Location
Nestled in the eastern foothills of Lake Tahoe, we call Reno, Nevada, home. Reno itself has its own burgeoning year-round riding scene, but shhhh, you didn’t hear that from us. Neighboured by California’s finest singletrack and bike parks, we take pride in the proven testing grounds we call our backyard. Each and every one of us is a rider, out there every day so that we can back our product with integrity and develop our next big innovation.
Ride Every Day
Yet our home extends beyond the boundaries of our HQ in The Biggest Little City. We’re at your favourite bike parks, World Cup races, the Enduro World Series, rowdy local downhills, and guerrilla night sessions. We’ve created a family of global athletes who lay it all on the line across the globe. From groms and ambassadors that tear it up on your home trails to factory pros that set the benchmark for the most progressive riding and racing in the world, we are everyday riders that live for an uncompromising ride.
